WARNING:DO NOT TRUST YOUR EMOTIONS

Lately, I have somehow exposed myself to a lot of television. I noticed that the adverts have become very creative. Gone are the days when celebrities were the only strategy to making a noticeable advert. We all know what David Rudisha did to the kiwi advert….am still trying to figure out what ‘fiatu finafyong’ara’ had to do with the advert. Not to say there aren’t any talented celebrities in regards to adverts. Peter Marangi has definitely done justice to the Duracoat adverts, lately being the one he is blinded by the white paint he used to paint a house. Other adverts are just magnificent, and by magnificent I mean the Safaricom advert which showcased our beautiful nation. Am still shocked it didn’t make it into our local music charts, the song in the advert is still stuck in my head… Niko na Safaricom! Some of our struggling musicians should do a remix with Safaricom to save their careers, that advert is a classic.

One of the retail outlets, Naivas Supermarket, has great offers on most of its products to cushion its buyers from the very high inflation (currently at 12.05%). Miss Morgan of Tahidi High has done a good job in promoting the advert. What struck me the most though was one of their shopping tips to help you minimize your spending. They advised you not to shop for groceries when you are hungry, you will end up shopping for food stuffs that you won’t end up consuming. Some of it will end up going stale. Remember that time you were in town, very hungry, tired and you thought one packet of fries couldn’t satisfy that hunger so you bought two packets?  You end up leaving the second packet at the hotel after tasting two pieces of fries….yeah, one packet was enough but the impulse buying made you make rush decisions.

This got me thinking; doesn’t this actually apply to every aspect of our lives? Sometimes our emotions and senses are not a good basis for making decisions, this can land you into a lot of trouble. In the case of the Naivas shopping tip, we all know how ungrateful the stomach can be, feed it now and a few hours later we are looking for what else is in the refrigerator. In light of this information, is it really wise to use your stomach as a reference point to your decisions?

Other emotions such as anger, disappointment, happiness, desperation, just to mention a few, can also alter your ability to make sound decisions.

Life is all about balance. Not too much or too little of something. Anger is not a bad emotion. Not all things will go your way, not all people will be good to you. This may lead to disappointment which may lead to anger. Learn to balance it. One way is by cooling down before making decisions to any pending issues. The other is by not getting angry at the wrong people. If you have gone to countless interviews and none has gone as you expected, do not go looking for fights in the estate. Rather, be patient and more persistent. What doesn’t kill you only makes you stronger.

When it comes to business, desperation is very helpful, only when if you are desperate to achieve all the right goals. Be desperate to expand your business and make profits in a very honest and transparent way. When you succeed, do not forget to give back to the community and all those who helped you get where you are.

Have a very blessed and balanced week my good friends,

Regards, The Shopper……………